|
|
|
|
|
Financial Sustainability
Many sport and recreation clubs operate with limited finances and need to raise additional funds through fundraising, sponsorship or grants.
While there is often money available through local businesses, charities, sport and recreation governing bodies and government agencies, clubs and other groups also compete for that money.
This section of the website will provide you information on the below
Profile a club or Assn that has been successful with fundraising & sponsorship. Fundraising & Sponsorship
The club should consider appointing a dedicated fund-raising person or establishing a fundraising committee.
The role of a fundraising person/committee is to:
Breaking down Sponsorship?
Sponsorship is when businesses and companies provide funds, resources, or services to a club, in return for rights and/or associations with the club. These rights or associations help the business commercially.
There are 2 types of sponsorship; marketing sponsorship or Corporate sponsorship.
Marketing sponsorship promotes products and services to very specific target markets, or niche markets.
Corporate sponsorship is the provision of cash or ‘in kind’ services for an independent activity not directly related to the company’s normal business.
Who to approach for sponsorship:
Club members, family & friends
Local businesses & suppliers
Larger organisations
Sponsorship proposals
The sponsorship proposal is an offer to do business. It is extremely important that it is a well-presented and concise business document that contains enough information for a company to understand what they are being offered.
Tailor the proposal to the individual needs of the company being approached. Do your homework. Find out as much as you can about the business you are approaching, e.g. its desired image, products and services, its corporate objectives.
For further information on what should be included in your sponsorship proposal, refer to the below downloads section.
Breaking down Fundraising
Fundraising is the process that your club undertakes to secure additional funds.
Fundraising shouldn’t be considered to pay for the everyday operational costs of the assn or club; rather it should fund special activities such as new buildings, special events, overseas team trips, and new programmes or projects.
A plan of action needs to form when wanting to raise funds, so you need to form or get the fundraising committee to meet to;
Gaming Machines & Funding
Grants are a valuable source of finance for activities, events and facilities.
In New Zealand, gaming machines have been permitted to operate since 1988. Their number and popularity have grown considerably during this time and there are now more than 20,000 such machines operating in this country. These are all owned and operated by trusts that are legally bound to direct funds to the community and more than $300 million per year is allocated to sporting, educational, health, and arts groups and other charities.
To help you successfully apply for a grant, follow these steps:
|
Sign up for eSoftballeSoftball is an electronic publication covering Softball news sent straight to your inbox. Publications are sent every 3-4 weeks.....and its free. To subscribe, sign up and go to 'manage my subscriptions' page. |
Follow Us   |
|
|
|
|