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Growing Membership

This area of our website is to assist clubs who aspire to be well run, welcoming and successful, and to be proud to promote themselves to the local community and beyond.
The tips and resources that can be found here are for all clubs, small, rural, merging, big, busy – as all clubs relies on people and resource to run. We want to help all clubs achieve their potential and be whatever it is they want to be!
Just remember a club will have difficulty surviving if the membership isn’t continually growing and marketing yourself as a safe, enjoyable, competitive or social club will help your clubs longevity and success.
There are 2 areas you can grow your club in Participation & Membership

The key pathways to growing your Club include:
  • Retaining your existing members by reducing member turnover/churn
  • Attracting new members
  • Increasing the level of participation by existing members
  • Increasing the value to the Club of that participation by existing members
  • Focusing time and attention on profitable members
  • Regaining lost members

 Checklist of things to consider for your club.  Useful links
  1. What is the current state of our club?
  2. Can people of all abilities become members of the club?
  3. Has your club referred to the resources regarding Youth, available on the SPARC website.
  4. Has your club created a Partnership with organisations in your community to help boost your membership numbers such as the schools, businesses, Sports Trusts and local councils?
  5. Does your club have a membership growth section in your marketing and communications strategy?
  6. Does your club know how to attract new members?
  7. Does your club know how to retain new members?
  8. Rejuvenate your club
  1. Club Analysis (SWOT)
  2. Being an Inclusive club
  3. A guide to young people
     
  4. People and Partners


     
  5. Marketing & promotion
     
  6. Attracting members
  7. Retaining members

Downloads / Links:

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