It is unfortunate Softball doesn’t receive the recognition it deserves on national TV. SNZ is constantly looking for ways and means to have our great product screened profiling the game to a greater audience. The bottom line is that it is an extremely expensive exercise one we simply cannot afford.
By actively trying to change the way the media portray our game, the Softball community can influence the way society - and the public - view the game and hence increase interest from the TV networks.
Many clubs/Associations have been successful in challenging negative media stereotypes. It takes some planning, preparation and persistence. But if you know how to access the media, you can get your voice heard and our message across.
How can we educate news reporters and editors about Softball issues, and get them to increase the profile of Softball? The following downloads will assist your club/Association in getting a story or event covered by the media?
The following sections provide information that will help you to access mainstream, community and online media. Background resources include tips on how to get your club/Association perspectives into the news; and how to create your own communications strategy, organise media events, write news releases, and pitch story ideas to the press.
The above documents have been sourced from Media Awareness Network.
