East Coast Bays United


East Coast Bays United Softball Club is the largest softball club in North Harbour, Auckland.

With strong use of social media, promotional content, effective communication the club has significantly grown its digital footprint to almost double year on year.

The club has also committed development programmes including a clear player pathway, battery clinics, winter clinics and provide a loan pitching machine to all club coaches, to remove financial barriers associated with hiring or travelling to commercial batting cages.

The club provides financial assistance for player development. The club also provides a sponsorship option that players can informally apply to for financial support with fees, tournament or development programme costs up to a cap of $200 per player.

The club has actively adopted balance is better principals including attendance to webinars and training and the club has also appointed a cultural advisor within its own committee.

The club recognises that participating in our sport at any level can help shape its identity and sense of belonging both to the softball club and its wider community. They also know, as individuals and a collective they can positively impact the community they are in and the families surrounding them. The results show in their club culture.